The fair highlights the relevance of brands supported by Precious Brazil across the Americas, with a focus on visibility, networking, and business expansion.
From October 10 to 13, 2025, nine Brazilian companies participated in JIS Fall Show, one of the largest jewelry trade shows in the United States, held at the Miami Beach Convention Center. The brands Anna Prata, Creative Brazil, Cristina Sabatini, JS Gems, Lavish by Tricia, Maxi Made in Brazil, MGold, Possebon, and Vianna Brasil were part of the group sponsored by Precious Brazil — a joint initiative by the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), aimed at promoting Brazilian gems and jewelry globally.
According to Clarissa Maciel, project manager, the event was marked by an atmosphere of optimism, despite the challenges posed by current import tariffs:
“We noticed a positive mood among buyers, who are hopeful about a possible reduction in tariffs in the short term. Moreover, the visit of Gláucio José Nogueira Veloso, Head of the Trade and Investment Promotion Sector (SECOM), along with his team, was extremely valuable — several proposals and ideas emerged from this meeting. There are strong prospects for further increasing the visibility of Brazilian brands at the event,” she said.
Representing the Consulate General of Brazil in Miami, Gláucio Veloso emphasized the potential and unique qualities of Brazilian exhibitors:
“Brazilian exhibitors showed strong alignment with global industry trends, standing out for their innovative designs, commitment to sustainability, and focus on customization — features that are increasingly resonating with the North American market. The interaction at JIS reinforces the image and potential of Brazilian gems and jewelry in the United States, a strategic market for the sector’s growth.”
Among the exhibitors, Regiane Ceballos of Anna Prata International highlighted consistency as the key to success in Miami:
“Attending every year is essential. It’s an investment in brand building, relationships, and client loyalty. The JIS audience is mostly Latin, which favors Brazilian design — vibrant and full of personality. With each edition, we expand our client base and strengthen our ties with existing partners.”
Eduardo Matrone, head of international sales at Possebon, also underscored the fair’s importance for generating new contacts:
“We had good results with clients from Puerto Rico, Mexico, and Costa Rica. The event went very smoothly and allowed us to consolidate relationships and create new opportunities. The support from IBGM and ApexBrasil was essential, and we will definitely return next year.”
The Maxi Made in Brazil team echoed this sentiment, stating:
“The event had a very positive energy — both in terms of attendance and networking opportunities. We noticed growing interest from international buyers in Brazilian brands, especially for their product quality. It was undoubtedly an excellent showcase to strengthen Brazil’s position as a global reference in jewelry and fashion accessories.”
Vianna Brasil also celebrated its successful participation:
“JIS Miami was once again a success for Vianna Brazil! We brought the beauty of Brazilian gemstones and designs to connect with wholesale clients from various regions and countries near the United States. The fair was an excellent opportunity to promote our brand and highlight the quality and creativity of Brazilian jewelry. Moreover, we strengthened relationships with our existing partners and established new connections with potential clients. We are grateful to IBGM for the support that enables our participation in this important event. We look forward to continuing our collaboration with IBGM and to creating new opportunities to promote Brazil through our jewelry in the international market,” said the team.
Meanwhile, João Salvador Martins Vieira, owner of JS Gems, noted that participating in the fair provided valuable insight into buyer profiles — mainly focused on finished jewelry and the Latin American market — and pointed out the importance of targeting events that are more aligned with the gemstone segment.
The collective participation of Brazilian brands at JIS reinforces Precious Brazil’s strategy to consolidate Brazil as a global reference in creativity, design, and sustainability — strengthening its presence at international trade fairs and expanding engagement with key markets across the Americas.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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