Adriano Mol’s participation reinforces the global relevance of Brazilian jewelry design
Brazilian jewelry design took center stage at the September 2025 edition of VicenzaOro, a leading international jewelry event held in Vicenza, Italy. Adriano Mol, coordinator of the Center for Gem and Jewelry Design Studies at the UEMG School of Design, represented Brazil on the panel “The Evolving Perception of ‘Precious’ in the Jewellery Industry”, organized by CIBJO (World Jewellery Confederation). He shared the stage with renowned industry figures such as Francesca Manfredi (Kering), Raluca Anghel (Natural Diamond Council), Paola De Luca (The Futurist Ltd.), and Lisa Koenigsberg (Initiatives in Arts and Culture).
Precious Brazil — a joint initiative of theBrazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — reinforces this leadership by promoting the creativity and identity of Brazilian jewelry design at international fairs and events. Like Professor Mol’s participation in Vicenza, the project helps consolidate the country’s image as a global reference in innovation, sustainability, and cultural expression.
During the event, Mol emphasized that Brazilian jewelry is already recognized abroad for its expressive use of color and the characteristic sense of movement in its design. He noted, however, that the growing appreciation for the origin and provenance of gemstones has further amplified international visibility, especially with the recognition of Brazilian companies that have become benchmarks in sustainable mining. For him, VicenzaOro revealed an increasing demand for narratives that connect design, ethics, and socio-environmental responsibility, even within a mature and highly competitive European market.
Among the elements that most attract the attention of international professionals, Mol highlighted color as Brazil’s key differentiator. “Brazil is a country of colored gemstones, and that translates into vibrant, distinctive design. This aspect is even more relevant today, in a context where the value of diamonds is being questioned — particularly with the rise of synthetics. Brazilian jewelry offers a powerful contrast, rooted in authenticity and chromatic diversity,” he explained.
The professor also pointed out that Brazil has solid examples of best practices that are already internationally recognized — such as Belmont, in emeralds, and Mina do Cruzeiro, in tourmalines — both participants of Precious Brazil. These companies demonstrate that it is possible to integrate the entire value chain — from extraction to design — within a traceable and sustainable model. Although challenges related to informality still exist, Mol noted that Brazil holds key comparative advantages, such as the absence of child or forced labor and the existence of a robust environmental protection framework.
In this context, initiatives such as CIBJO’s Blue List, presented at VicenzaOro, underscore the path toward greater transparency and global harmonization, opening new opportunities for Brazil to stand out positively on the international stage.
Mol also highlighted the importance of projects like Precious Brazil in strengthening this reputation. According to him, the project’s power lies in building a collective showcase that unites companies, designers, and miners under a single, cohesive narrative. This approach, he explained, strengthens the perception of Brazil not only as a supplier of gemstones but also as a creative and innovative hub, capable of delivering jewelry with high added value and unique identity.
During his visit to Italy, Professor Mol also toured the Manifattura Bvlgari in Valenza — considered the largest and most advanced jewelry factory in the world — where he experienced firsthand the Italian model of integrating tradition, innovation, and technical excellence. He emphasized that the visit highlighted the importance of investing in training, research, and brand identity, pillars that are also central to the newly launched International Fine Jewellery Academy, introduced during VicenzaOro.
For Brazil, the message is clear: it is essential to continue investing in the technical and creative education of young designers and artisans, combining authenticity with excellence. As Mol concluded, “If we can merge our unique identity with technical mastery, Brazil will be able to claim an even more prominent position in the global jewelry landscape.”
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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