Barokchi visited 17 companies in Soledade, reinforcing the international visibility of Brazil’s mineral hub.
The Brazilian Minerals Buyer Project — an initiative of Precious Brazil, the sectoral project led by the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — has achieved another important milestone in its internationalization strategy for the mineral sector. The Italian company Barokchi, a reference in the production of esoteric products and decorative pieces made from natural stones, visited Soledade (RS) for an intensive agenda that included visits to 17 local mineral artifact factories.
Since 2017, the Brazilian Minerals Buyer Project has been promoting Soledade’s mineral hub internationally, connecting local companies with strategic buyers and expanding business opportunities in the decoration, interior design, furniture, and natural stone utility sectors. “Over the years, we have strengthened the global reach of Soledade’s products,” reinforces the project’s coordination team.
During the mission — held from October 19 to 24 — Barokchi representatives had the opportunity to experience firsthand the region’s production excellence, including mineral diversity, processing technology, finishing standards, and the companies’ capacity to meet international demand. The schedule included process inspections, raw material quality assessments, and business meetings with local entrepreneurs, reflecting concrete interest in building new commercial partnerships.
Visiting such a significant number of companies in a single week highlights Soledade’s global recognition as one of the world’s leading mineral processing centers. It also reaffirms the continued success of the Brazilian Minerals Buyer Project, which strengthens Brazil’s image as a reliable global supplier of quality and diversity in the natural stones and gems sector.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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