The Jewellery & Gem WORLD Hong Kong, held in September, features 30 participants from Precious Brazil.
From September 16 to 20, the Jewellery & Gem WORLD Hong Kong takes place at the AsiaWorld-Expo (AWE) in Hong Kong, southern China. A total of 30 brands from Precious Brazil are participating in the fair. This sectoral project was created by the Brazilian Gems and Jewellery Trade Association (IBGM) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), aimed at promoting Brazilian gemstone and jewelry companies abroad.
The participating companies are Atlanta Gems, Bart Gems, Beryno Gems, BC Gemas do Brasil, Belmont Mineração, BGC Brazil Gem, Brazil Paraiba Mine, Canelhas, Dreamstone, Duarte & Bastos, Empire Industries, Gembras Com e Ind, Gemextra, Itagemas, Itakolor Gemstones, J.G., JS Gems, Manoel Nogueira, Manoel Bernardes, PB Gems, Peter Valicek Gems, Pinkstones International, PM Carvings by Peter Muller, Primus Gemstones Brasil, R. Figueiredo Brazilian Gemstones, R.C. Gemas, R&R Gemas, Radaeli, Stone World, and Tavares Gems.
Celebrating 80 years of history and presence in the American, European, and Asian markets, MBernardes has high expectations for this year’s edition.
“MBERNARDES is coming in strong and prepared for this September edition. Our Paraíba tourmalines and imperial topaz speak for themselves. Simple, paired, or calibrated, we have them all,” the brand states.
Another company with high expectations is Beryno Gems, which has been in the market for 35 years and specializes in colored gemstones.
“We have high expectations for the event. The Jewellery & Gem WORLD Hong Kong is a unique opportunity to connect with new markets and strengthen our international presence. We are confident that our new creations will surprise and delight visitors,” the brand shares.
Among the other products that gem companies are showcasing at the event are emeralds, beryls, and rubellites.
The importance of the event
The region comprising China and Hong Kong is the second most relevant export destination for the Precious Brazil project.
According to data, from January to July 2024, exports to the region totaled 24 million dollars, a 50% increase compared to the same period in 2023.
The event, which features more than 40 thematic and group pavilions, is a significant meeting point for the global jewelry and gemstone industry. It takes place from September 16 to 19, from 10:00 AM to 6:00 PM, and on September 20 from 10:00 AM to 5:00 PM (local time in Hong Kong).
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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