Brands participating in Precious Brazil presented their collections to international buyers from seven countries at the 79th edition of FENINJER, the leading jewelry trade show in Latin America.
Over 40 companies from Precious Brazil, a sector project by the Brazilian Gems and Jewellery Trade Association (IBGM) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), attended the event. They showcased their collections to international buyers as part of the Feninjer Buyer Project.
Buyers from Argentina, Bolivia, Chile, Colombia, Paraguay, Peru, and the United States were among the international visitors.
Compradores internacionais que estiveram na FENINJER. Crédito: Revista Joia e Cia
FENINJER: A Key Hub for the Latin American Jewelry Market
FENINJER serves as the main hub for connecting the jewelry market in Latin America. The Feninjer Buyer Project, in particular, stands out as a support tool for jewelry companies with low export maturity, enabling them to experience the export process while still in Brazil.
ApexBrasil at FENINJER
The event also featured the presence of Viviane Iark, a sectoral project analyst at ApexBrasil, and João Felipe Urbanski, from the industry and services department at ApexBrasil. They participated in the trade show, met with participating companies, and interacted with buyers invited by the project.
ApexBrasil na FENINJER. Crédito: Revista Joia e Cia
Participating Companies
In total, 44 companies from various segments attended FENINJER.
In the gold jewelry segment, companies such as Alvorada Joalheiros, Andrea Matos Lopes, Art’G, Basel, Bennefatto, Bruner, Catto Metais, Costantini, Esmebras, Geo Joias, Goldbacker, Grupo Inova Joias, Ícaro Joias, JM Gold, Katz Modernen Juwel, Muredu Joias, Nardini, NF Joias, Paixão Joias, Pelle Gioielli, Piercings Outro Mundo, Primagold, Real Gold, Seven Metais, Valeriano Joias, and Vianna Brasil were present.
In the silver segment, Backer & Storel and Di Roma participated. In the gemstones category, buyers were introduced to Bezim Gems, Biwa, Brazil Impex, Cemerald, DB Gemstones, JS Gems, Manoel Nogueira, Opalas Pedro II, Paixão Pedras, Primus Gemstones, R&R Gemas, Radaeli Gemas, and Set Stones. Estojos Baldi represented the design area.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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