The Brazilian brand will be at The Couture Show, the premier event in the North American luxury jewelry and watch design industry, in Las Vegas.
Organic Abstraction is the name of the new collection created through the collaboration between the Brazilian jewelry brand Sauer and fashion designer Jason Wu.
Sauer is one of the participants in Precious Brazil, an initiative of the Brazilian Gems and Jewellery Trade Association (IBGM) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which will be showcased at The Couture Show, the premier event in the North American luxury jewelry and watch design industry, in Las Vegas, from May 29 to June 2, 2024.
The pieces, made with diamonds and 18k yellow gold, are inspired by organic forms and elements of wildlife. In addition to organic abstraction, notable figures in art and architecture, such as Georgia O’Keeffe, also served as sources of inspiration.
In an interview with the brazilian newspaper Estadão, Wu remarked that he found Sauer’s pieces very beautiful. “I think in fine jewelry, there are many traditional things, you know? And I think Sauer represents something I love: brilliant things and modern design, really well-thought-out.”
The objective of Precious Brazil is to promote the sector abroad, boosting exports of Brazilian products. In 2023 alone, participating companies achieved $61 million in exports to the United States, the primary market for the project.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diverse commercial promotion initiatives, including prospective and trade missions, business rounds, sponsoring Brazilian companies’ participation in major international fairs, and facilitating visits by foreign buyers and opinion leaders to learn about the Brazilian production landscape.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
Notícias relacionadas
