Brands will showcase new products at the Paris fair that attracts buyers from all over Europe.
Five companies participating in Precious Brazil will bring their collections to Bijorhca, a fair held in Paris that is a global reference for trends in jewelry and accessories. Precious Brazil, a sector project created by the Brazilian Gems and Jewellery Trade Association (IBGM) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), aimed at promoting Brazilian gemstone and jewelry companies abroad.
Among the participating brands is Shi Concept, specializing in 925 silver jewelry adorned with natural gemstones, which will launch the brand and make its debut at Bijorhca.
“We are honored to announce the global launch of Shi Concept at the prestigious Bijorhca Jewelry Fair in Paris. Participating in an event of this magnitude elevates Shi Concept to new heights and positions us alongside the most respected names in international jewelry,” says Marcella Guttmann, Executive Director of Shi Concept, regarding the participation in the event.
In addition to Shi Concept, four other Brazilian companies will be present at the event: the brand Hector Albertazzi – participating for the first time as an exhibitor at the fair – Toni Barros, Lavish, and Eneida França.
BIJORHCA: Gateway to the European Market
Inaugurated in Paris in 1930, Bijorhca is a global reference in trends for jewelry and accessories. The fair takes place alongside Who’s Next and Impact, renowned events in the textile industry, creating a fashion-focused ecosystem that attracts buyers and influencers from across Europe.
Bijorhca offers a unique opportunity for Brazilian brands to showcase their creations and stand out in a highly competitive environment. The fair serves as an important gateway to the European market, allowing Brazilian companies to increase their visibility and reach new levels of export.
The Fall 2024 edition will be held from September 8 to 10, at Porte de Versailles, in the French capital.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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