Project manager presents initiatives at Seminar on Gem and Precious Metal Exports
During the Seminar on Gem and Precious Metal Exports, held as part of the Foreign Trade Week of the São José do Rio Preto Metropolitan Region (SECEXP), the Precious Brazil Project, created by the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), was highlighted as a key driver in promoting Brazilian gems and jewelry companies in the international market.
The event, held on November 13 and organized by the Export Qualification Program (PEIEX) in partnership with Acirp and ApexBrasil, brought together industry entrepreneurs for an insightful discussion on the opportunities and challenges of internationalization.
Clarissa Maciel, the Precious Brazil Project Manager, showcased the initiatives developed by the IBGM in partnership with ApexBrasil, emphasizing the project’s strategic role. Through innovative actions targeting high-value international markets, Precious Brazil not only promotes Brazilian products abroad but also strengthens the sector’s competitiveness and visibility on the global stage.
The seminar also featured Waelte Ferraz, PEIEX coordinator in São José do Rio Preto, who addressed the precautions necessary during international negotiations and market access for gems and jewelry. Additionally, Sergio Cesar Iorio from Seven Metais shared his experiences and strategies for positioning Brazilian products in the global market, and Amanda Doco from Transport Serviços Internacionais provided valuable insights into the logistical procedures for exports.
With discussions ranging from the nuances of international negotiations to tailored commercial strategies for the sector, the event underscored the positive impact of Precious Brazil as a bridge connecting Brazilian talent to the global market, helping expand the reach of the country’s gems and jewelry industry.
This initiative reaffirms the mission of programs like PEIEX and ApexBrasil to promote the internationalization of Brazilian companies, demonstrating that planning, qualification, and strategic partnerships are essential for success in foreign trade.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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