Business mission in Toronto reinforces ties between Brazil and Canada and opens new opportunities for the gemstone and jewelry sector.
The recent business mission to Toronto, organized by the Brazilian Trade and Investment Promotion Agency (ApexBrasil) in partnership with the Brazil-Canada Chamber of Commerce (BCCC), stood out as a strategic opportunity for Brazil’s gemstone and jewelry sector. Part of the Brazil Week program, the initiative aimed to strengthen economic relations between the two countries and foster promising partnerships.
The participation of the Precious Brazil project — an initiative of the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the ApexBrasil — gains relevance in the current context of challenges posed by US tariffs. In this scenario, diversifying export destinations has become a priority, and Canada is emerging as a market of growing interest.
Internationally recognized as a reference in ethical small-scale mining, Canada offers Brazil the opportunity to align with global best practices. IBGM, which has been developing a self-regulation model for small-scale gold mining, sees in this rapprochement a path to reinforce the sector’s commitment to sustainability and responsibility.
Although the volume of Brazilian gemstone and jewelry exports to Canada is still modest, the mission opened doors to new growth prospects. The event promoted direct connections between Precious Brazil and key Canadian agencies supporting internationalization. This dialogue is essential to identify opportunities, build trust-based relationships, and strengthen Brazil’s presence in a market that values innovation, transparency, and sustainable practices.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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