Project shared export strategies for companies in the jewelry supply chain during the largest business fair in the Limeira region
Precious Brazil, an initiative of the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), participated in the 4th edition of FENACIL – ACIL Limeira’s Entrepreneurship and Business Fair, held from June 24 to 26, 2025.
Recognized as the largest business fair in the Limeira (SP) region, FENACIL brought together more than 60 exhibitors and attracted over 5,000 attendees across three days of activities.
Precious Brazil’s presence at the event reinforced the project’s commitment to supporting the growth and internationalization of Brazilian companies in the gemstone and jewelry sector. On June 25, the project’s manager, Clarissa Maciel, participated in the panel “How to Prepare for Exporting to Other Countries,” held at the ATLAS Business Arena.
The talk brought together experts who shared practical strategies and guidance on how to access international markets.
Alongside Clarissa, the panel featured Luiz Rocha, manager of ApexBrasil’s PEIEX program; Viviane Iark, Precious Brazil manager at ApexBrasil; and Márcia Nejaim, the agency’s representative in São Paulo.
The conversation highlighted tools, programs, and incentives available to Brazilian companies seeking to start or expand their exports, emphasizing the integrated efforts between ApexBrasil and IBGM.
The session served as a strategic opportunity for entrepreneurs in the region, which is nationally recognized for the strength of its jewelry and fashion jewelry production chain. Focused on fostering connections and driving economic development, FENACIL has become a key business platform — and Precious Brazil’s participation further strengthened the project’s role as a bridge between the local market and global opportunities.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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