Actions

Precious Brazil shares are presented to participating companies according to their level of export maturity, which may range from Level 1 (Non-Exporting) to Level 5 (Internationalized). They are intended to promote or enhance the export capacity of Brazilian gem, jewelery and veneer companies and are structured as follows:

Qualification

Handbooks
PEIEX
WORKSHOPS

Export Handbook

It consists of a guide of processes and procedures for export, with specific modules for gems, gold, silver, jewelry, veneer, and the like. You will receive this material together with the Project’s Welcome Kit.

PEIEX

Export Qualification Program, developed by Apex-Brasil in partnership with entities linked to education and research. It aims to enable Brazilian companies to operate in foreign markets through consulting services provided by professionals specialized in foreign trade. Depending on their export maturity, Precious Brazil companies are referred to PEIEX in order to start a consistent export planning process. Request for participation in PEIEX.

WORKSHOPS DE INTERNACIONALIZAÇÃO

Events that have the purpose of developing themes pointed out by the companies as bottlenecks for the development or improvement of their exporting capacity. The workshops take place on demand and are usually developed in the productive poles, due to the concentration of companies. If you participate in the project and want to suggest a theme, access the request form here.

Trade Promotion

TRADING COMPANIES
PROJECT BUYER
INTERNATIONAL SHOWS
BRAZILIAN MINERALS

TRADING COMPANIES PROJECT

Developed in partnership with the Brazilian Council of Commercial Import and Export Companies (CECIEX), the project aims to provide companies that are taking their first steps in the export process an approach with tradings specialized in the sector. In this way, besides establishing commercial partnerships in a safe environment, the companies in the jewelry, bijouterie, and veneer segments can receive immediate feedback about their products from those who understand the foreign market.

PROJECT BUYER

It aims to attract qualified buyers who have adherence to the products offered by Brazilian companies in the segments of gems, jewelry, costume jewelry and veneers. The buyer project can be developed in the context of another event, such as Feninjer, for example, or exclusively as a visitation of foreign buyers to the showrooms of the companies.

INTERNATIONAL SHOWS

Events which bring together different companies in the target markets in order to publicize and market their products and brands. Through Precious Brazil companies receive technical support for participating in international events and enjoy a package of services of a promotional nature: customized pavilion, press office and collective production of promotional material. In order to participate in international fairs companies need to be at Level 3 (Intermediate Exporter) of the segmentation.

BRAZILIAN MINERALS

Action that brings together 11 of the main companies in the stone artifacts segment located in the region of Soledade – RS, the largest raw stone, geodes and mineral artifacts trading hub in Brazil, with a view to identifying foreign buyers specialized in this type of product and promoting the companies that make up the group. To this end Precious Brazil has built and maintains the virtual showroom “Brazilian Minerals” which gathers and directs foreign buyers to a single commercial contact, responsible for managing the relationship and sale of products. For more information access: www.braminerals.com

Image Promotion

branding and communications
Image Project
PRESS ADVISORY

setorial branding and communications

From a study that involved the perception of Brazilian companies, foreign buyers and competitors, the Sector Branding and the “Precious Brazil” brand were built for strategic positioning of the Sector Project between IBGM and Apex-Brasil. As a result, a brandbook was built, a guidebook for brand positioning, the construction of advertising campaigns, ads and collective communication material, as well as the characterization and customization of the visual identity of Brazilian stands and pavilions in fairs and other sectorial events.

Image Project

It promotes the visit of foreign opinion makers (such as journalists and specialists) to Brazil to get to know the sector, the project, and the participating companies, in order to promote the image of national products and services in the target markets where the guests come from.

PRESS ADVISORY

It promotes awareness of the project, its actions, benefits and results, making the Precious Brazil brand and the companies participating in it known. Through this service the companies of Precious Brazil can give visibility to the launch of their products and innovative actions, emphasizing the international path of the brand.

PERSONALIZED ACTIONS

ISSUES
MARKET RESEARCH STUDIES
APEX-BRAZIL OFFICES
INTER-COM
TRADE MISSIONS:

ISSUES

It allows for incentives to companies to increase their investments in differentiated actions of commercial promotion and/or image. This individualized support represents an opportunity and recognition for experienced or internationalized exporting companies which want to propose actions which are not in Precious Brazil’s portfolio of events.

MARKET RESEARCH STUDIES

Through its intelligence team, Apex-Brasil develops studies, analyses and surveys on potential markets for Brazilian products, addressing issues such as: economic performance, trade policy, market characteristics and trends, and trade indicators for strategic countries. These are qualified data that can help in the decision making process of Brazilian exporting companies. Access to these studies is free and can be made at the Agency’s website: www.apexbrasil.com.br

APEX-BRAZIL OFFICES

These are physical and service structures made available by Apex-Brasil for companies that wish to physically establish themselves in the foreign market or have occasional support for business agendas with partners and clients abroad. Currently, the Apex-Brasil offices are located in Miami and San Francisco (United States), Dubai (United Arab Emirates), Luanda (Angola), Shanghai and Beijing (China), Moscow (Russia), Bogota (Colombia), Havana (Cuba) and Brussels (Belgium). For information about the offices, access: www.apexbrasil.com.br/nossos-escritorios

INTER-COM

Program developed by Apex-Brasil in partnership with the Dom Cabral Foundation, aimed at training Brazilian business leaders for the challenges of internationalizing their operations. Inter-Com structures the strategic vision of executives on international expansion, so that they get to know the opportunities and are prepared for the challenges. To learn more about the Inter-Com program, visit www.apexbrasil.com.br or contact: apexbrasil@apexbrasil.com.br.

TRADE MISSIONS (APEX-BRAZIL):

Actions aimed at Brazilian exporting companies for the promotion of business and prospection of new markets. On the Missions, Apex-Brasil plans trade agendas with the support of local specialists, in order to take better advantage of real business opportunities. To learn more about the missions, access www.apexbrasil.com.br or contact us: apexbrasil@apexbrasil.com.br.