The participation of Brazilian companies strengthened the sector’s competitiveness and expanded commercial connections in strategic markets.

Brazil’s participation in JCK Las Vegas 2026 delivered outstanding results for the country’s jewelry and gemstone industry, further strengthening Brazil’s presence in the international market. A total of 454 business contacts were established with buyers from countries including Thailand, Taiwan, the United States, India, Canada, Israel, Mexico, China, France, Colombia, Australia, Bolivia, Japan, Italy, and Ecuador. The event also generated an estimated USD 2.5 million in immediate business and a projected USD 6.4 million in business opportunities over the next 12 months.

The eleven participating companies are members of Precious Brazil — a joint initiative by the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The initiative is dedicated to promoting Brazilian jewelry, gemstones, and fashion jewelry in international markets, increasing the visibility and competitiveness of the sector in strategic global markets.

Representing Brazil at JCK 2026 were Vianna, Bart Gems, JS Gems, Hercules Gems, Marcio Duarte, Primus, Creative Brazil, BGC, Duarte & Bastos, Brazil Paraiba Mine, and Miranda. Together, they showcased the diversity, quality, and excellence of Brazilian gemstones and jewelry to the international market.

Recognized as the largest business trade show in the global jewelry industry, JCK Las Vegas brings together professionals from more than 100 countries and has established itself as one of the world’s most important platforms for business generation, networking, and the presentation of industry trends. Brazil’s participation reinforced the country’s position as an international reference in gemstones, design, and manufacturing excellence.

Another highlight was the positive evaluation from participating companies: 100% approved the initiative and expressed interest in returning for future editions of the fair, demonstrating JCK’s relevance as a strategic platform for market expansion, brand strengthening, and the creation of business opportunities for the Brazilian sector.

The presence at JCK 2026 reaffirms the commitment of Precious Brazil, IBGM, and ApexBrasil to expanding the international reach of Brazilian companies, showcasing to the world the innovation, authenticity, and high added value of Brazilian jewelry and gemstones.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

About IBGM

The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.

About Precious Brazil

The Industry Sector Project  Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones,  jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.