Estimates suggest that contacts made during the event could generate up to USD 16 million in sales.
During GJX Tucson 2024, Brazil’s participation led to an impressive revenue of over USD 4 million, according to a survey by Precious Brazil. The event, held from January 30th to February 4th in Tucson, Arizona (USA), enabled 1,962 commercial contacts.
Notably, the United States emerged as the primary market, with negotiations extending to various countries, including Germany, France, Hong Kong, and others. The survey indicates that these contacts could yield approximately USD 16 million in sales within the next 12 months.
In 2023, companies from the Precious Brazil initiative exported USD 61 million worth of goods to this market. Sponsored by the initiative, 37 participants contributed to the event’s success, with a notable 40.54% reporting sales exceeding expectations.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil), works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion initiatives, such as prospective and trade missions, business roundtables, support for Brazilian companies to participate in major international fairs, and visits by foreign buyers and opinion makers to learn about the Brazilian production structure.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian Companies in the minerals, gemstones, jewelry and fashion accessories segments that seek to export their products, whether they are beginners, exporters or already internationalized. Coordinated by the Brazilian Gems & Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) – the project currently serves approximately 130 companies in the industry.
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