The participation of Brazilian companies generated an estimated USD 2.6 million in business opportunities and increased the visibility of Brazilian design in the international market.

Brazil’s participation in Couture 2026 resulted in significant commercial opportunities for the national jewelry industry, reinforcing the sector’s competitiveness in the global marketplace. A total of 110 business contacts were established with buyers from countries including the United States, Mexico, Japan, the United Arab Emirates, Germany, Turkey, France, and the United Kingdom. The event also generated an estimated USD 1.2 million in immediate business and a projected USD 2.6 million in business opportunities over the next 12 months.

The participating companies are members of by Precious Brazil — a joint initiative by the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The project promotes Brazilian jewelry, gemstones, and fashion jewelry companies internationally, strengthening the sector’s presence and competitiveness in key global markets.

Representing Brazil at Couture 2026 were the brands Carolina Neves, JULLS, Carol Kauffmann, and Silvia Furmanovich. They showcased collections that highlight original design, creativity, and the richness of Brazilian gemstones. Their participation reinforced Brazil’s position as an important source of high-end jewelry pieces with strong added value and a distinctive identity in the global luxury market.

Unfiltered Project Highlights the Creative Strength of Contemporary Jewelry

During Couture 2026, JULLS presented Unfiltered, an initiative developed in partnership with the mining company Belmont. The project brought together Brazilian designers and brands to interpret, through their own creative language, the beauty and versatility of Brazilian emeralds in unique, author-designed jewelry pieces.

The initiative aimed to increase the international visibility of Brazilian emeralds—gemstones that are already featured in creations by renowned high-jewelry houses but whose origin remains largely unknown to end consumers. Recognized for their intense green color and unique beauty, Belmont emeralds inspired creations by Alessandra Semeoni, Giovana Brait, Raris Brand, Moritz Glik, and Sal Jewelry.

A benchmark in responsible mining, Belmont combines technology, sustainability, and a strong commitment to human development. Located in the state of Minas Gerais, the company promotes opportunities, professional training, and social transformation for its employees and the surrounding community.

By bringing together original design, responsible sourcing, and the distinctive beauty of Belmont emeralds, Unfiltered reinforces the potential of these gemstones within the international high-jewelry landscape.

Couture: Positive Evaluation

One hundred percent of the participating companies approved the initiative and expressed interest in returning for future editions, demonstrating the relevance of Couture as an international platform for networking, brand positioning, and business generation for Brazilian jewelry companies.

Brazil’s presence at Couture reaffirms Precious Brazil’s commitment to expanding the international reach of Brazilian companies, showcasing to the world the innovation, creative diversity, and high added value of the country’s jewelry industry.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

About IBGM

The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.

About Precious Brazil

The Industry Sector Project  Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones,  jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.