Sixteen Brazilian brands will showcase their latest collections at the largest trade event in the US jewelry industry.

From May 31 to June 3, 2024, JCK Las Vegas will take place in the United States. This event, with over 30 years of tradition, offers extensive exposure and worldwide visibility for the leading segments of the jewelry industry.

This year, 16 Brazilian brands participating in Precious Brazil, an initiative of the Brazilian Gems and Jewellery Trade Association (IBGM) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will present their new products and releases.

Visitors to this edition will have the opportunity to explore the products from Brazilian brands such as Creative Brazil, Vianna, Cristina Sabatini, Andrea Matos Lopes, Bart Gems, JS Gems, Diego Candelero, Liri, Maxi Semijoias, Hercules Gems, BGC, Primus, MBernardes, Duarte & Bastos, Miranda, and Brazil Paraiba Mine.

In addition to conducting business, the exhibiting brands also have the chance to showcase trends and innovative designs to an influential audience focused on high jewelry.

In 2023 alone, companies participating in Precious Brazil exported 61 million dollars to the United States, solidifying the country as the main market for this project.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diverse commercial promotion initiatives, including prospective and trade missions, business rounds, sponsoring Brazilian companies’ participation in major international fairs, and facilitating visits by foreign buyers and opinion leaders to learn about the Brazilian production landscape.

About IBGM

The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.

About Precious Brazil

The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.