Participation in JIS Miami and BIJORHCA strengthens brazilian industry in the international market

In the coming months, two major events in the jewelry and fashion accessories sector will further promote the presence of Brazilian brands in the global market, according to Precious Brazil, a sector project created by the Brazilian Gems and Jewellery Trade Association (IBGM) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). This project aims to promote Brazilian gem and jewelry companies abroad.

BIJORHCA: Platform for European Market Exposure

Launched in Paris in 1930, the BIJORHCA fair is a world reference in trends for fashion accessories and gold-plated jewelry. The fall 2024 edition will take place from September 8 to 10 at Porte de Versailles in the French capital. Held alongside the Who’s Next and Impact fairs, traditional events in the textile industry, BIJORHCA creates an ecosystem dedicated to fashion, attracting buyers and influencers from all over Europe.

Although France ranks 15th in the destination ranking for Brazilian fashion accessories and gold-plated jewelry exports, the country serves as a hub for access to the European market. Participation in BIJORHCA offers a unique opportunity for Brazilian brands to showcase their creations and stand out in a highly competitive market. The fair is a strategic gateway to the European market, allowing Brazilian companies to increase their visibility and reach new export levels.

JIS Miami: Gateway to the Latin American Market

Recognized as one of the world’s leading fairs for jewelry and fashion accessories, JIS Miami is a crucial event for Brazilian companies seeking to expand their presence in the Latin American market. The fair, which takes place from October 6 to 9, 2024, in Miami (USA), offers the opportunity for immediate sales due to its ready-to-ship format and facilitates networking with retailers and wholesalers from various Latin American countries.

According to data gathered by Precious Brazil, the United States continues to lead the ranking of export destinations for the Brazilian jewelry and fashion accessories sector. From January to May 2024, USD 23 million were exported to the country, highlighting the importance of the North American market for Brazilian companies.

Participation in JIS Miami allows Brazilian brands to present their new products and launches directly to buyers, strengthening commercial ties and opening new business opportunities. This event is a significant showcase for the quality and creativity of Brazilian design.

Boosting exports and innovation

The participation of Brazilian companies in JIS Miami and BIJORHCA reflects the sector’s commitment to strengthening its international presence and promoting innovation in jewelry and fashion accessories design. With the support of projects like Precious Brazil, which promotes the gemstone and jewelry industry abroad, Brazilian brands continue to stand out for their quality, creativity, and sustainability.

The expectation is that participation in these events will significantly contribute to the increase in Brazilian exports, consolidating the country as one of the leading suppliers of jewelry and fashion accessories in the global market.

Join the Precious Brazil project:

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diverse commercial promotion initiatives, including prospective and trade missions, business rounds, sponsoring Brazilian companies’ participation in major international fairs, and facilitating visits by foreign buyers and opinion leaders to learn about the Brazilian production landscape.

About IBGM

The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.

About Precious Brazil

The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.