Brazilian brands take part in COUTURE and JCK Las Vegas 2026 with the support of Precious Brazil and ApexBrasil, strengthening the country’s presence in the international jewelry and gemstone industry.

Between May 28 and June 1, 2026, Brazilian jewelry and gemstone companies will participate in two of the world’s most important jewelry industry events in Las Vegas, United States: COUTURE and JCK Las Vegas.

The participating brands are part of the Precious Brazil project — an initiative of the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — dedicated to promoting Brazilian jewelry, gemstones and fashion jewelry companies internationally, while strengthening the sector’s presence and competitiveness in key global markets.

From May 28 to 31, Brazilian companies will take part in COUTURE, one of the world’s most exclusive and prestigious fine jewelry and luxury watch events, held at Wynn Las Vegas. Recognized for bringing together renowned designers, leading retailers, international buyers and influential luxury media outlets, the event is a global benchmark for creativity, innovation and sophistication.

Representing Brazil at COUTURE 2026 are the brands Carolina Neves, JULLS, Carol Kauffmann and Silvia Furmanovich, showcasing collections that highlight authenticity, authorial design and the creative richness of Brazilian jewelry.

Following COUTURE, from May 29 to June 1, participating companies from the Precious Brazil project will also attend JCK Las Vegas, considered the world’s largest jewelry trade show. With more than 30 years of history, JCK brings together designers, manufacturers, suppliers, buyers and retailers from over 100 countries, consolidating its position as one of the industry’s leading global platforms for business, networking and trend forecasting.

The Brazilian companies participating in JCK 2026 are Vianna, Bart Gems, JS Gems, Hercules Gems, Marcio Duarte, Primus, Creative Brazil, BGC, Duarte & Bastos, Brazil Paraiba Mine and Miranda, representing Brazil’s strength in gemstones and jewelry production.

Brazil’s presence at both trade shows reinforces the country’s position as an international reference in authorial design, creative diversity, precious gemstones and manufacturing excellence, while expanding strategic connections and business opportunities in high-value global markets.

Through the Precious Brazil project and ApexBrasil’s initiatives, Brazil continues to strengthen its international presence and promote worldwide the quality, innovation and unique identity of Brazilian jewelry and gemstones.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

About IBGM

The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.

About Precious Brazil

The Industry Sector Project  Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones,  jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.