Webinar presented export qualification tools and reinforced the importance of strategic preparation for the international insertion of Brazilian jewelry brands.

On June 25, Blossom Brasil, in partnership with Precious Brazil, held a virtual meeting with 15 Brazilian jewelry designers focused on brand internationalization and expanding opportunities in the European market.

The initiative was supported by Precious Brazil — a joint initiative by the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — and aimed to present training tools designed to support the export development of Brazilian companies.

The meeting featured the special participation of Felícia Vilela, responsible for PEIEX, ApexBrasil’s Export Qualification Program, which prepares companies to begin their export journey in a structured, secure, and strategic way.

Recognized for its curatorial work with jewelry design brands interested in participating in major exhibitions in Europe, especially in the Italian market, Blossom Brasil has played an important role in connecting Brazilian designers with international visibility and business platforms.

Leading the agency, Bianca Zaramella, Creative Director of Blossom Brasil, highlighted the positive moment the sector is experiencing on the international stage.
“Brazil is on the rise, and our design is highly appreciated in Europe. Showcasing Brazilian brands consistently is the path to consolidating the space our country truly deserves in the international market,” she said.

During the webinar, participating companies were also encouraged to join Precious Brazil as a strategic tool to strengthen their export journey. The project team emphasized that training is a fundamental step in developing the commercial maturity needed to take part in international fairs and initiatives, with PEIEX serving as an essential tool in this process.

Through initiatives like this, Precious Brazil continues to expand Brazilian companies’ access to key international opportunities, strengthening competitiveness, innovation, and the presence of Brazilian design in global markets.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

About IBGM

The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.

About Precious Brazil

Precious Brazil is a sectoral initiative aimed at supporting and promoting Brazilian companies in the gemstones, jewelry, and fashion jewelry segments in the international market. The project is the result of a partnership between the IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency . Through trade promotion, market intelligence, and image-building initiatives, the project seeks to strengthen the design, sustainability, and diversity of Brazilian gemstones and jewelry in the world’s leading consumer markets.

About Blossom Brasil

Blossom Brasil is a consultancy specialized in Strategic Communication, Fashion Communication, Creative Direction, and Public Relations for jewelry, luxury, and lifestyle brands. Founded by Bianca Zaramella, a journalist and Fashion Editor graduated from IED Milano, the agency develops positioning strategies, campaigns, relationship-building initiatives, and special projects that combine editorial vision, market intelligence, and creative direction to strengthen brands in Brazil and internationally.