Brazilian participation in the Hong Kong trade show brought together 25 companies, reached buyers from 14 markets, and received positive feedback from 100% of participants.

Precious Brazil’s participation in JGW September (Jewellery & Gem World Hong Kong), held from September 14 to 18 at AsiaWorld-Expo (AWE) in Hong Kong, brought together 25 Brazilian companies and strengthened the presence of Brazilian gemstones at one of the industry’s leading international events.

Carried out by the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Precious Brazil supported Brazilian companies at the trade show, creating opportunities to connect with buyers and industry professionals from different markets.

With 886 business contacts, an estimated US$4.23 million in immediate business opportunities, and a projected US$10.58 million in business over the next 12 months, participation in JGW September concluded with results that highlight the potential of Brazilian gemstone production and the importance of international connections in generating new business.

Brazilian Gemstones Reach Buyers from 14 Markets

Business contacts established during JGW September involved professionals from India, Germany, the United States, the United Kingdom, Russia, China, Thailand, Hong Kong, Malaysia, Australia, Japan, the United Arab Emirates, France, and Taiwan.

The diversity of markets reached highlights Hong Kong’s role as a connection point between Brazilian gemstone producers and buyers from different regions of the world, particularly Asia, which is home to major gemstone cutting, trading, and jewelry manufacturing centers.

For Brazilian companies, participation in the trade show provided an opportunity to showcase the country’s wide variety of gemstones, including their distinctive characteristics, colors, and cuts, while strengthening business relationships and identifying new export opportunities.

Positive Feedback and Interest in Future Participation

The results were also accompanied by positive feedback from participating companies. According to the post-event survey, 100% of companies rated their participation positively, and the same percentage expressed interest in returning for a future edition.

These indicators demonstrate the relevance of JGW September to the commercial strategies of Brazilian companies and the importance of maintaining international trade promotion initiatives in the Asian market.

Hong Kong in Precious Brazil’s International Strategy

JGW September is part of Precious Brazil’s international trade promotion calendar for the 2026–2028 cycle, which includes participation in international trade shows and other initiatives aimed at expanding Brazilian exports.

The presence in Hong Kong enables companies to maintain relationships with buyers from established and emerging markets, stay informed about international industry demands, and increase the visibility of Brazilian gemstones across different stages of the supply chain.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

About IBGM

The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.

About Precious Brazil

Precious Brazil is a sectoral initiative aimed at supporting and promoting Brazilian companies in the gemstones, jewelry, and fashion jewelry segments in the international market. The project is the result of a partnership between the IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency . Through trade promotion, market intelligence, and image-building initiatives, the project seeks to strengthen the design, sustainability, and diversity of Brazilian gemstones and jewelry in the world’s leading consumer markets.