During Women’s Month, data revealed by Precious Brazil indicates the advancement of women in strategic roles within the industry.
A statistic disclosed in a survey conducted by Precious Brazil, an initiative of the Brazilian Gems & Jewellery Trade Association (IBGM) and the Brazilian Trade and Investment Promotion Agency (Apex-Brazil), draws attention: women hold roles of significant importance in exports in 70% of companies.
This occurs in a scenario where 90% of companies, totaling 2,105, operate in a family-owned format, employing up to 9 employees. In 2022 alone, participants of Precious Brazil generated $131 million in revenue, marking a $25 million increase compared to 2021.
The data belongs to an industry overview, a survey from November 2023.
Not only in the export arena are women gaining ground, but also in other areas.Recently, in light of March 8th, Art’Ouro’s Instagram page made a post emphasizing the brand’s commitment to gender equality. Led by Vitória and Manuela Soares, the brand is a pioneer in the online sale of jewelry featuring genuinely Brazilian gems.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil), works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion initiatives, such as prospective and trade missions, business roundtables, support for Brazilian companies to participate in major international fairs, and visits by foreign buyers and opinion makers to learn about the Brazilian production structure.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian
companies in the minerals, gemstones, jewelry and fashion accessories segments that seek to export their products, whether they are beginners, exporters or already internationalized. Coordinated by the Brazilian Gems & Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) – the project currently serves approximately 130 companies in the industry.
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