In total, 7 Brazilian brands will showcase their latest designs at the premier luxury jewelry and watch design event in the US

From May 29 (6:00 pm) to June 2, 2024, The Couture Show, the leading event in North America for luxury jewelry and watch design, takes place in Las Vegas, United States.

In this edition, 7 Brazilian brands of Precious Brazil, an initiative of the Brazilian Gems and Jewellery Trade Association (IBGM) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will join the event to showcase their newest releases.
Visitors to the fair will be able to see jewelry from Brazilian brands Carolina Neves, Ara Vartarian, Carol Kauffmann, Sauer, Silvia Furmanovich and Tangarart. Julls will also be present at the event, featuring a curated selection of Brazilian designers including Mika Ferrari, Gaya Joyas, Fiszman, Denise Cassou, and Miriam Mamber. Additionally, there will be a dedicated showcase titled “JULLS Sustainable Edition” highlighting eco-friendly designs.

The Couture is held annually at the Wynn Las Vegas hotel, catering to a community of renowned brands, emerging design talents, leading retailers, and media from around the world. In 2023, Brazil’s export value to the United States was over 3 million dollars (FOB value), registering a growth of more than 35% compared to 2022.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil), works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion initiatives, such as prospective and trade missions, business roundtables, support for Brazilian companies to participate in major international fairs, and visits by foreign buyers and opinion makers to learn about the Brazilian production structure.

About Precious Brazil

The Industry Sector Project Precious Brazil aims to support and promote Brazilian Companies in the minerals, gemstones, jewelry and fashion accessories segments that seek to export their products, whether they are beginners, exporters or already internationalized. Coordinated by the Brazilian Gems & Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) – the project currently serves approximately 130 companies in the industry.