Precious Brazil participants to showcase prime selection of gems to the North American market

From February 3 to 8, 2025, the GJX Tucson will take place in Arizona, USA, one of the largest international gemstone fairs.

Among this year’s exhibitors, Brazilian brands will be present, promoting the excellence of the country’s gemstone industry in the international market. These brands are part of the Precious Brazil Project, an initiative of the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The project aims to strengthen the competitiveness and visibility of Brazilian companies abroad.

Participation of Brazilian Brands

In the 2025 edition, the following Brazilian brands will be participating:

Art’Ouro, JG, BC Gemas do Brasil, Belmont, Ben Sabbagh Bros., Beryno Gems, Bezim Gems, Brasgemas, Brasil Gem Commerce, Brazil Paraiba Mine, SET Stones, Tim Gemas, Duarte & Bastos, Duarte & Duarte, E & E Gemas, Empire Industries, Gemextra, Golconda, H Stones, Itagemas, JS Gems, Manoel Nogueira, Mbernardes, Mina do Cruzeiro, Lorenz & Poenaru, Niva Comercial, Opalas Pedro II, OTF Gems, PB Gems, Peter Muller Carvings, Peter Valicek Gems, R & R, R. Figueiredo, Radaeli, RC Gemas, Stone World, Tavares Gems, and Primus.

Having participated for over 25 years, Duarte & Bastos expressed high expectations for the event.

“Our main expectation is to strengthen our presence in the global market by showcasing our product line, especially tourmalines, and solidifying strategic partnerships. We also aim to expand our network with qualified buyers and keep up with trends in the gem and jewelry sector. We believe that GJX, as one of the most renowned and exclusive events in the industry, is a unique opportunity to boost our brand and secure significant business deals,” the company shared.

For JG Stones, which will mark its 20th participation in the event, expectations are also positive.

“We will be exhibiting for the 20th time at this fair, one of the world’s leading events for the gemstone segment, bringing the very best of Brazilian gemstones. Our expectations are positive, especially as this is the first industry fair of the year, coupled with the political and economic factor of the change in government in the United States. We will be showcasing Brazilian gemstones such as Imperial Topaz, Aquamarine, Tourmalines, and Emeralds, as well as Paraiba Tourmaline of African origin,” said Murilo Graciano, director of the brand.

In total, 38 companies will represent Brazil, showcasing the authenticity, quality, and diversity of Brazilian gemstones, renowned and admired worldwide.

The Impact of GJX Tucson on the Industry

The GJX debuted in 1994 with only 35 booths and quickly gained recognition as the fastest-growing gemstone fair in the history of Tucson’s exhibitions. It now boasts nearly 700 booths.

During the 2024 edition, held from January 30 to February 4, the immediate results for the 37 Brazilian companies participating in the Precious Brazil Project were significant: 1,962 business contacts generated more than $4 million in sales during the event alone.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

About IBGM

The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.

About Precious Brazil

The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.