From June 10th to 13th (Thursday to Monday), one of the most important fairs for gems, jewelry, costume jewelry and veneers in North America, the JCK Show takes place in Las Vegas (USA) and will be attended by 14 Brazilian brands supported by Precious Brazil, a sectoral project born from a partnership between the Brazilian Institute of Gems and Precious Metals (IBGM) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

The event presents a mix of suppliers and products so that professionals in the area have access to the latest in the market and will be attended by companies Auma Joias, Brazil Paraiba Mine, Creative Brazil, Dorion Soares, Duarte & Bastos, Gembras , Gemextra, JS Gems, MGold, MBernardes, Birds in Stone, Ramos & Campos, Tavares Gems, Tony Barros and Vianna Brasil.

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Auma Joias – Created by its partners with more than 20 years of experience in the manufacture and export of gold, silver and rhodium plated jewelry, Auma Joias will feature a wide variety of plated jewelry models as a highlight and novelty. Daniel A. Carard, CEO of Auma Joias, reveals that “the expectations for this year’s edition are the best, with the markets returning to normal after the two years of the pandemic, we can now make growth projections again, and with the support from Precious Brazil the best way is the JCK Show in Las Vegas”.


Duarte & Bastos – Founded in 1989 in Teófilo Otoni, Minas Gerais, Duarte & Bastos is one of the most respected companies in the field of gem trading. It bets on quality control, which goes from the extraction to the classification of the cut stones. For JCK Show 2022, Márcio Duarte, director of the brand, expects to present Duarte & Bastos’ competitive potential and unparalleled quality. And he adds “at this fair we can present our latest productions. We highlight the colored marine waters, clean rubellites and Paraíba tourmaline”.


MGold – Combining quality, technology and modern design, MGold has been in the semi-jewels market for over 20 years, with all products plated in 18k gold. Cristiane Paiva, owner and designer of the brand, reveals that for this edition of the JCK Show, MGold will present “a collection designed for the modern and practical woman, inspired by flowers and geometric elements and composed of delicate colors”.


Vianna Brasil – A jewelry brand in 18K gold whose highlight at the fair is the intense use of Brazilian gemstones in new formats and cuts. Ricardo Vianna, president of Vianna Brasil, also reinforces that the company is “launching new items in the Pensée Collection and the new Pendulum Collection with light pieces and modern design”.


About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, such as prospective and trade missions, business roundtables, support for Brazilian companies to participate in major international fairs, and visits by foreign buyers and opinion makers to learn about the Brazilian production structure.

About Precious Brazil

The Sectorial Project aims to support and promote Brazilian companies in the Brazilian stone, jewelry and jewelry segments that want to export their products, whether they are beginners, exporters or internationalized ones. Conducted by IBGM – Brazilian Institute of Gems and Precious Metals in partnership with Apex-Brasil – Brazilian Trade and Investment Promotion Agency – the project currently serves around 105 companies in the sector.