Precious Brazil, a sectoral project created by IBGM – Brazilian Institute of Gems and Precious Metals in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency, took four Latin American and one North American buyers to the 74th edition of Feninjer ( National Fair of Jewelry, Watches and the like).
Shopkeepers from these countries, considered the focus of the project, had the opportunity to revisit or access, for the first time, Brazilian jewelry and gemstone companies at the fair that took place in São Paulo.
Precious Brazil guests participated in a supplier-buyer integration event with gem and jewelry brands associated with the project. On the occasion, in a relaxed atmosphere, visitors were also welcomed with a typical Brazilian dinner.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, such as prospective and trade missions, business roundtables, support for Brazilian companies to participate in major international fairs, and visits by foreign buyers and opinion makers to learn about the Brazilian production structure.
About Precious Brazil
The Sectorial Project aims to support and promote Brazilian companies in the Brazilian stone, jewelry and jewelry segments that want to export their products, whether they are beginners, exporters or internationalized ones. Conducted by IBGM – Brazilian Institute of Gems and Precious Metals in partnership with Apex-Brasil – Brazilian Trade and Investment Promotion Agency – the project currently serves around 85 companies in the sector.