From the 2nd to the 5th of September (Friday to Monday), Brazilian companies participated in Bijorhca Paris, one of the most important fairs dedicated to jewellery, watchmaking and costume jewelry in Europe.
Supported by Precious Brazil, a sectoral project created by IBGM – Brazilian Institute of Gems and Precious Metals in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency, the brands Blanca Leone, Emilia Kipper, Elaine Palma, Lavish, Monica Krexa and Vianna Brasil were present and presented their launches at the event that took place at Expo Porte de Versailles.
Clarissa Maciel, coordinator of International Relations at Precious Brazil, reinforces that the project has been intensifying actions to value the products of the participating brands and expanding the presence at fairs that aim to expose Brazilian expertise in jewelry design, as well as increase the number of sales and the participation of Brazilian companies in the international market.
Check out some photos of the stands and pieces of Brazilian brands at Bijorhca Paris 2022 below.
About Precious Brazil
The Sectorial Project aims to support and promote Brazilian companies in the Brazilian stone, jewelry and jewelry segments that want to export their products, whether they are beginners, exporters or internationalized ones. Conducted by IBGM – Brazilian Institute of Gems and Precious Metals in partnership with Apex-Brasil – Brazilian Trade and Investment Promotion Agency – the project currently serves around 130 companies in the sector.