Led by IBGM in partnership with ApexBrasil, the project supports ten Brazilian companies at the trade show, expanding business connections and opportunities in the North American market.

Precious Brazil continues its international agenda with the participation of ten Brazilian companies at JIS Fall Miami, taking place in the United States from October 16 to 19. The initiative strengthens the presence of Brazil’s jewelry, fashion jewelry, and accessories sectors in the North American market, creating new opportunities to connect with international buyers and industry professionals.

Carried out by the Brazilian Gems and Jewellery Trade Association (IBGM) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Precious Brazil is supporting the following companies at this edition: Cristina Sabatini, Creative Brazil, MGOLD, Vianna, Anna Prata, Maxi, Possebon, Oro Bio Gioielli, Andrea Mattos Lopes, and Lavish.

Following initiatives held throughout the year in cities such as Las Vegas, Milan, and Hong Kong, Miami represents another opportunity to connect Brazilian companies with the international market.

Miami Expands Opportunities in the North American Market

Participation in JIS Fall Miami allows companies to showcase their products directly to buyers, establish new business contacts, and strengthen existing relationships in the United States and other markets represented at the trade show.

For Brazilian brands, the event also provides an opportunity to showcase the diversity of Brazilian production, combining design, identity, and manufacturing expertise in a business-oriented environment.

The United States holds a strategic position in Precious Brazil’s international activities. Through participation in trade shows and other commercial promotion initiatives, the project seeks to expand Brazilian companies’ access to buyers and business partners while supporting the development of a consistent presence in the market.

Participation in JIS Fall Miami is part of a broader strategy that supports companies at different stages of export readiness. Throughout its project cycle, Precious Brazil combines international trade show participation, buyer projects, training, and market intelligence to create opportunities for Brazilian companies to enter new markets and expand their international operations.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to

promote Brazilian products and services abroad and attract foreign investments to

strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business

platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

About IBGM

The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.

About Precious Brazil

Precious Brazil is a sectoral initiative aimed at supporting and promoting Brazilian companies in the gemstones, jewelry, and fashion jewelry segments in the international market. The project is the result of a partnership between the IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency . Through trade promotion, market intelligence, and image-building initiatives, the project seeks to strengthen the design, sustainability, and diversity of Brazilian gemstones and jewelry in the world’s leading consumer markets.