The project aims to promote its initiatives and attract audiences from different regions of Brazil.
Precious Brazil, an initiative of the Brazilian Gems and Jewellery Trade Association (IBGM) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will be present at two national events in the first week of May with the aim of promoting project initiatives and attracting new audiences from different regions of the country.
In the Northeast, in Teresina (Piauí), the Inova Joalheria takes place, the first congress on gemology, jewelry, and new technologies, aiming to inform and bring new trends and innovations to the jewelry industry.
Meanwhile, the city of Soledade, in the South of the country, hosts Exposol, the largest multisector fair in the interior of Rio Grande do Sul, with national and international audience. The event, organized by Sindipedras, a local partner of Precious Brazil, features the participation of 17 companies involved in it.
According to Jacqueline Mallmann, executive director of Sindipedras, the Union of Jewelry, Mining, Beneficiation, and Transformation Industries of Precious and Semi-Precious Stones of the State of Rio Grande do Sul, the group’s initiatives have generated visibility, and attracted buyers from international markets, such as Germany, France, and Singapore.
“We started with 11 companies. Today we have 17 companies associated with Sindipedras that are part of Precious Brazil. And all of them are participating in the 22nd edition of the fair,” she reports.
Brazil stands out as one of the world’s main sources of gems. Additionally, the creativity and repertoire of Brazilian designers, highlighted by the country’s size, are unique attractions in the international jewelry arena. Combined with good practices and production technologies, the country is also a global reference in jewelry manufacturing.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diverse commercial promotion initiatives, including prospective and trade missions, business rounds, sponsoring Brazilian companies’ participation in major international fairs, and facilitating visits by foreign buyers and opinion leaders to learn about the Brazilian production landscape.
About IBGM
The Brazilian Gems and Jewellery Trade Association is a national, non-profit private entity founded in 1977. Its mission is to represent, integrate, develop, and promote all segments of the gem, jewelry, and fashion jewelry chain. The association works as an advocate for their interests and by promoting knowledge transfer, trust, and appreciation of their products among consumers.
About Precious Brazil
The Industry Sector Project Precious Brazil aims to support and promote Brazilian companies in the Minerals, gemstones, jewelry, and fashion accessories segments that seek to export their products, whether they are beginners, exporters, or already internationalized. Coordinated by IBGM – The Brazilian Gems and Jewellery Trade Association in partnership with ApexBrasil – Brazilian Trade and Investment Promotion Agency – the project currently serves approximately 150 companies in the industry.
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