Precious Brazil, a sectoral project created through a partnership between the IBGM – Brazilian Institute of Gems and Precious Metals and ApexBrasil – Brazilian Trade and Investment Promotion Agency, presents consolidated data on the commercial recovery of the gems and jewelry sector in relation to the year of 2020
The information released (table below) shows that there was a 67% increase in exports of colored gemstones. The jewelry sector showed a growth of 45% compared to the previous year.
In addition, it is worth noting that jewelry brands quickly adapted to the digital format and, therefore, showed a growth of 103% in 2021, even surpassing the numbers of 2019.
Sector shows growth in the total number of exports, as shown in the table above (Precious Brazil press release)
According to Clarissa Maciel, the project’s International Relations coordinator, Mineral Artifacts were largely responsible for leveraging this growth. “It is important to point out that all segments supported by the project experienced better days in the last year. The data are the result of actions to value Precious Brazil members, in addition to the strategies we have adopted with opinion makers and partners to add value by improving design”.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, such as prospective and trade missions, business roundtables, support for Brazilian companies to participate in major international fairs, and visits by foreign buyers and opinion makers to learn about the Brazilian production structure.
About Precious Brazil
The Sectorial Project aims to support and promote Brazilian companies in the Brazilian stone, jewelry and jewelry segments that want to export their products, whether they are beginners, exporters or internationalized ones. Conducted by IBGM – Brazilian Institute of Gems and Precious Metals in partnership with Apex-Brasil – Brazilian Trade and Investment Promotion Agency – the project currently serves around 85 companies in the sector.
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